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06 Feb

The second question (after deciding on the study methodology) is what tool to employ.

For in-person user research pencil and paper might suffice, but remote studies require technology — usually in the form of a cloud service.

It is not enough, as some online usability-testing services offer, to ask users questions about their experience after they’ve used a website.

Other tools are focused on gathering quantitative data by tracking where the user clicks.

Some of them, for example, those used as online traffic cameras, are expensive, rugged professional video cameras.

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The exact metrics and feedback you can collect vary, depending on the tool you use.

(I’ll provide a list of unmoderated usability testing tools later.) Most unmoderated testing tools can gather the following quantitative data: Most of these tools can also capture qualitative feedback as users complete their tasks—such as users’ suggestions and comments.